Adore Digital | 3 August 2023

A Marketing Trend That's More Than Just Pink and Glitter

In the ever-evolving world of marketing, trends come and go, but some leave a lasting impact. One such trend that has recently caught the attention of marketers worldwide is Barbiecore. This aesthetic, inspired by the iconic Barbie doll, is all about embracing femininity, nostalgia, and a love for all things pink and glamorous.

Barbiecore isn't just about the color pink or frilly dresses; it's a lifestyle that celebrates positivity, empowerment, and the joy of being unapologetically yourself. It's a trend that has found its way into fashion, interior design, pop culture, and yes - marketing.

So how can your brand leverage this trend? Here are some tips from our marketing agency:

1. Understand the Aesthetic: Barbiecore is more than just surface-level aesthetics. It's about embodying a certain spirit - one of confidence, independence, and fun. Your brand messaging should reflect these values.

2. Know Your Audience: While Barbiecore appeals to a broad demographic, it particularly resonates with millennials who grew up with Barbie. Tailor your content to speak directly to this audience.

3. Be Authentic: Authenticity is key in any marketing strategy. Don't just jump on the Barbiecore bandwagon because it's trendy. Make sure it aligns with your brand identity.

4. Incorporate Visual Elements: Use visuals that reflect the Barbiecore aesthetic - think pastel colors, bold prints, and lots of sparkle. But remember to keep it tasteful and not overwhelming.

5. Collaborate with Influencers: Partner with influencers who embody the Barbiecore lifestyle. They can help you reach a wider audience and add credibility to your brand.

6. Create Engaging Content: From blog posts to social media updates, make sure your content is engaging and reflects the Barbiecore aesthetic.

Remember, trends like Barbiecore offer an opportunity to connect with your audience in new and exciting ways. But they should never replace your core brand values or messaging. Use them as tools to enhance your existing marketing strategy.