Building a Dental Brand in Latvia

In luxury services, design and communication are everything.
But even the most stunning smile needs the right message, delivered to the right audience at the right time.

This case study shares how we helped a dental clinic in Latvia attract high-value clients for implant and veneer services — through a targeted content and advertising strategy designed for conversion.

Target Audience
Local (Latvia-based), men and women 30–60Service Positioning: high-quality, personalised, modern dental careAfter auditing the funnel and channel mix, the decision was clear:
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The Challenge:
Premium dentistry is a low-volume, high-ticket market.This means the clinic doesn’t need thousands of leads — it needs motivated clients who are ready to invest in their smile and trust the right specialist to guide them.We were brought in to manage the clinic’s social media presence and to launch performance campaigns that would bring real results, not just likes.

Strategy Overview
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Stage 1: Building Trust through Content
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We managed the clinic’s social media profiles, focusing on:
- Educational posts (before/after, expert explanations)
- Visual storytelling (treatment journeys)
- Premium visual identity and tone of voice

This stage built the organic foundation and gave us insights into what resonated most with the audience.

Stage 2: Testing Creatives with Paid Ads

‍We created and tested multiple creative directions:

- Patient testimonials
- Doctor profiles
- Smile transformations
- Emotional value of confidence and aesthetics

CTR results showed which messages and formats triggered the most interest and clicks.

‍Stage 3: Lead Generation Campaigns

‍Once the client was ready to scale, we launched conversion-focused ad campaigns, optimized for leads.
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The goal: turn interest into action — get real potential clients to sign up for a consultation.

The campaign proved that small budgets can bring big results — when creative and targeting are aligned with the right message and positioning.

Key takeaways
Creative testing is essential: visual language matters even more in premium healthcare.

From awareness to action: starting with brand-building content helped warm up the audience before conversion.

Targeting the right segment locally — with the right emotional triggers — made CPC extremely affordable.

Want to Build a Premium Dental Brand That Converts?
We help medical and dental clinics in Europe launch content strategies and lead generation systems that actually work — with clarity, sensitivity, and results.

Let’s talk — book your consultation