Case Study:
‍Building a Digital International Patients Attraction System

How We Built a Complete Digital Patient Attraction System for a Latvian Multispecialty Clinic — and Attracted Hundreds of International Leads 

Attracting international patients to a medical clinic goes far beyond launching ads. It requires building trust across borders, navigating strict healthcare advertising regulations, and guiding patients through a long, personal, and emotional decision-making journey — from first click to surgery.

In this case study, we’ll show how we designed and implemented a complete patient acquisition system for a Latvian multi-specialty clinic, helping them successfully expand into markets across the UK, Ireland, Sweden, Norway, and Germany.

Target audience: International patients aged 30–60
Target markets: United Kingdom, Ireland, Sweden, Norway, Germany
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The Challenge:
The clinic had ambitious growth goals but faced major challenges common in international patient marketing:
- Strict advertising rules limiting medical promotion and remarketing.
- Low brand awareness abroad — audiences were unfamiliar and hesitant to engage.
- Highly competitive markets, especially in Europe’s medical tourism hubs.
- Complex services that required patient education and trust-building.
- Long decision cycles — scheduling a surgery abroad takes weeks or months.
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Our mission was to create a scalable and fully integrated digital system that could consistently attract qualified, high-value patients.

Our Solution: Building a Full Patient Attraction System
‍We quickly realized this wasn’t about one-off campaigns. The clinic needed a complete digital ecosystem — one that connected marketing, communication, and lead management into a single streamlined system.

Here’s what we delivered:

1. Landing Page & Website
- Designed specifically for medical tourism audiences.
- Tailored content for each target market and treatment category.
- Localized messaging in multiple languages for trust and relevance.

2. CRM System
- A central hub where all leads and patient data are tracked and managed.
- Integrated with ad platforms (Google, Meta) and communication tools.
- Gave full visibility into every stage of the patient journey.

3. Integrated Call Center (Provided as a Service)
- Our team managed initial patient calls and inquiries, ensuring every lead received a timely, professional response.
- Scripts and processes were customized to the clinic’s services and brand tone.
- Increased lead conversion rate by humanizing communication and reducing response time.

4. Social Media Management
- Built an engaging presence to increase brand awareness and trust.
- Content included doctor introductions, patient testimonials, and educational materials.
- Platforms: Facebook, Instagram, TikTok, adapted to each target market.

5. Paid Digital Advertising
- Google Ads targeting high-intent search terms like 'gastric sleeve Latvia.'
- Meta Ads (Facebook & Instagram) for targeted awareness and remarketing.
- Market-specific campaigns with localized visuals and messaging.

6. Email Marketing Automation
- Created branded email templates and automated sequences.
- Used to nurture leads, provide pre-consultation education, and follow up after calls.

7. Online Telephony Integration
- Connected with the CRM system for seamless tracking of every call and message.
- Ensured that no lead was lost and every interaction was recorded for quality improvement.

‍System Management & Roles
‍After building the system, we set up an operational structure to keep it running smoothly:
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- Patient Coordinator   to follow up with leads and present the clinic’s services.
- Project Manager — overseeing campaigns, reporting, and strategy alignment.
- Ads Manager — optimizing performance and scaling campaigns.

The clinic could choose to manage these roles internally or fully outsource to our team. 
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Results After 6 Months

Key outcomes:
- CPL decreased by 50% compared to initial estimates.
- Majority of leads were qualified and moved to consultation stage.
- Video content and educational materials significantly boosted engagement.
- Clinic gained recognition and trust in target international markets.

‍Why This Worked

‍- Everything was integrated: ads, CRM, call center, social media, email marketing.
- Fast, human responses converted inquiries into bookings.
- Localized messaging built credibility and trust.
- The system provided end-to-end tracking, allowing continuous optimization.

‍Takeaways for Clinics

‍- A complete system outperforms individual, disconnected tactics.
- Localized content is essential when crossing borders.
- Data-driven decision-making helps maximize ROI.
- The patient journey doesn’t end with a lead — follow-up is everything.

‍Ready to Build Your Own Patient Attraction System?

‍If you’re a clinic ready to grow internationally and attract motivated, high-value patients, we can help you design a customized, scalable digital system — from ads to CRM to patient coordination.

Contact us today for a free consultation and see how we can take your clinic to the next level.