Why TikTok?
TikTok is a popular platform that health practitioners and other professionals can use to educate their audience on various matters. Social media is an easy way to help younger generations better understand a particular health practice. It is essential to educate the younger generation because knowledge about health practices can decrease health risks and risks of illnesses and lead to a healthier, more informed generation with a higher lifespan. Spreading awareness about yourhealth practice can also helpcurtail the healthcare gap. By sharing information about your profession online, thosewho don’t have access to medical services can still be educated.
Numbers
- TikTok reached one billion users in the third quarter of 2021 and is expected to reach 1.8 billion by the end of 2022*
- TikTok was the most downloaded app in 2020 and 2021 and peaked at 318 million downloads in Q1 2020, a record for quarterly downloads outside of China*
- 45% of users feel more connected to brands that offer value on the platform, such as by teaching users something new or simply giving information about themselves**
- Content on TikTok has the ability to inspire people to take action. A study by TikTok showed that 43% of its users try something new after watching it on the platform.
*According to businessofapps.com/data/tik-tok-statistics/
**According to sproutsocial.com/insights/tiktok-stats
According to Wallaroo Media, “If your brand’s target audience includes anyone between the age 13 and 40, you should be on TikTok right now.”
.png)
So how do you market on TikTok?
Cleveland Clinic announced in late November 2020 that it launched a TikTok channel. The healthcare leader said it joined forces with the popular social platform to “motivate the public to wear face masks” during the COVID-19 pandemic. It is one of only a few health systems on the platform.Within 24 hours of launching its channel, Cleveland Clinic’s #MaskUp video had more than one million views.
Using TikTok for iVF
Embryologist Alease Daniel has attracted millions of views on TikTok for her explanations of everything from how IVF transfers work to how frozen embryos are stored.
"The more you understand about your treatment, the more in control you feel. And that's a big thing with infertility, a lot of it feels very out of control and things that you can't really do to fix it, but having that knowledge gives you a little bit more peace of mind about the whole process," Daniel said.
TikTok is a popular platform that health practitioners and other professionals can use to educate their audience on various matters. Social media is an easy way to help younger generations better understand a particular health practice. It is essential to educate the younger generation because knowledge about health practices can decrease health risks and risks of illnesses and lead to a healthier, more informed generation with a higher lifespan. Spreading awareness about yourhealth practice can also helpcurtail the healthcare gap. By sharing information about your profession online, thosewho don’t have access to medical services can still be educated.
.png)
.png)
